Privacy Policy

Last Updated: 13 January 2026

 

1. Introduction

This Privacy Policy explains how Bosom’d LLC (“bosom’d,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards Personal Information when you access or use our websites, applications, proprietary sizing tools, and related services (collectively, the “Services”).

 

2. Information We Collect

We collect the following categories of information when you use the Services:

 

2.1 Information You Provide Directly

This may include your name, email address, mailing address, phone number, account credentials, order and payment information, customer support communications, and sizing or fit-related measurements you voluntarily provide using the bd Sizing Sidekick® and My Perfect Fit process.

• Sizing Data: Sizing and fit-related measurements are collected solely to provide personalized sizing guidance and product recommendations.

• Disclaimer: Such measurements are not medical data, health information, biometric identifiers, or diagnostic information, and bosom’d does not use them to assess medical conditions or health status.

 

2.2 Information Collected Automatically

When you access or use the Services, we may automatically collect certain information, including device identifiers, browser type, operating system, IP address, usage data, and information collected through cookies or similar technologies, as further described in our Cookie Policy.

 

2.3 Information We Do Not Collect

We do not knowingly collect or process sensitive personal information such as medical records, health diagnoses, genetic data, biometric identifiers, government-issued identification numbers, precise geolocation data, or financial account passwords.

 

3. Use of Personal Information

We use Personal Information for the following legitimate business purposes:

• Service Provision: To provide, operate, maintain, and improve the Services and our products.

• Transactions: To process transactions, fulfill orders, and manage accounts.

• Communication: To communicate with you regarding orders, account activity, customer support inquiries, policy updates, and marketing communications where permitted.

• Sizing Optimization: To operate and improve proprietary sizing tools, including generating sizing guidance and recommendations through the bd Sizing Sidekick® and My Perfect Fit process.

• Analytics: To perform analytics, research, and service optimization using aggregated or de-identified data.

• Security & Fraud: To detect, prevent, and address fraud, security incidents, misuse of the Services, or violations of our Terms and Conditions.

• Compliance: To comply with applicable laws, regulations, legal processes, and enforce our contractual rights.

 

Note on Sizing Data: Sizing measurements and fit-related data are used solely to provide sizing guidance and to improve product design and fit methodologies. Such data is not used for medical assessment, health profiling, or advertising, and is not shared with advertising platforms.

 

4. Advertising and Analytics

bosom’d uses third-party analytics and optimization services to understand how users interact with the Services and to improve performance, usability, and marketing effectiveness.

• Data Collection: These services may collect information such as device type, browser information, pages visited, interactions, and general usage data.

• Limitations: We configure these services to limit data collection where possible. We do not share individualized sizing data, “My Perfect Fit” measurements, or other sensitive personal information with analytics or advertising providers.

• Privacy: Where applicable, analytical data is used in an aggregated or de-identified form and is not used for medical profiling, health assessment, or diagnostic purposes.

Additional information regarding cookies and tracking technologies is available in our Cookie Policy.

 

5. Legal Bases for Processing and Regulatory Compliance

bosom’d is based in and operates primarily within the United States. We process Personal Information in accordance with applicable United States federal and state privacy laws, including laws governing consumer privacy, data security, and electronic communications.

• International Status: At this time, the Services are not directed to individuals in the European Economic Area (“EEA”), United Kingdom, or any other country.

• Future Expansion: If and when bosom’d offers products or Services to individuals located in the EEA or United Kingdom, we will process Personal Information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR). In such circumstances, processing will be based on lawful bases such as performance of a contract, legitimate business interests, legal obligations, or consent.

 

6. Cookies and Tracking Technologies

bosom’d uses cookies and similar tracking technologies to operate and support the Services, including maintaining user sessions, enabling account functionality, supporting proprietary sizing tools, performing analytics, and improving overall user experience.

• Essential Cookies: Some cookies are essential for the operation of the Services and cannot be disabled, as they are required to provide core functionality such as secure access, account features, and accurate sizing calculations.

• Other Cookies: Other cookies may be used for analytics, performance measurement, and marketing purposes where permitted by law.

Where required by applicable law, bosom’d provides users with the ability to manage cookie preferences. Additional information is provided in our Cookie Policy.

 

7. Data Sharing and Disclosure

bosom’d may share Personal Information with third-party service providers and vendors that perform services on our behalf for legitimate business purposes (e.g., payment processing, order fulfillment, hosting, analytics, customer support).

• Vendor Obligations: Service providers are authorized to access Personal Information only as necessary to perform services for bosom’d. They are contractually obligated to protect Personal Information, maintain confidentiality, and process it solely in accordance with our instructions.

• No Sale of Data: bosom’d does not sell Personal Information and does not share Personal Information for cross-context behavioral advertising or profiling purposes.

• Legal Requirements: We may disclose Personal Information to comply with applicable law, regulation, legal process, or governmental request; to enforce our Terms and Conditions; or to protect the rights, property, or safety of bosom’d, our users, or others.

• Corporate Transactions: In the event of a merger, acquisition, financing, or sale of assets, Personal Information may be transferred as part of such transaction, subject to applicable privacy obligations.

 

8. International Data Transfers

bosom’d is based in and operates primarily within the United States. Personal Information collected through the Services may be transferred to, stored, or processed in the United States or other jurisdictions where bosom’d or its service providers operate.

• Safeguards: Where required by applicable law, bosom’d implements appropriate safeguards to protect Personal Information transferred internationally (e.g., contractual protections, data protection agreements).

 

9. Data Retention

bosom’d retains Personal Information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy (e.g., fulfilling orders, maintaining accounts, legal compliance).

• Deletion: When you delete your account or request deletion of Personal Information, bosom’d will take reasonable steps to delete or de-identify such information from active systems.
• Backups: Residual copies of Personal Information may persist for a limited time in system backups or archival systems and will be securely deleted or overwritten in accordance with our backup policies (typically within 180 days).

 

10. Privacy Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your Personal Information.

 

10.1 United States Privacy Rights

Residents of certain U.S. states may have the right to:

• Request access to, correction of, or deletion of Personal Information.

• Opt out of certain data processing activities where applicable.

• Receive information regarding how Personal Information is collected, used, and disclosed.

 

10.2 International Privacy Rights (GDPR Readiness)

If and when bosom’d offers products or Services to individuals located in the EEA or UK, such individuals may have rights under the GDPR, including the right to access, correct, delete, restrict, or object to processing of Personal Information, and to request data portability.

 

10.3 Request Verification

All privacy rights requests are subject to identity verification and may be limited or denied where permitted by law. bosom’d will respond to verified requests within the timeframes required by applicable law.

 

11. Children’s Privacy

The Services are not intended for, directed to, or knowingly used by individuals under the age of eighteen (18) without appropriate parental or legal guardian consent.

• No Collection: bosom’d does not knowingly collect or solicit Personal Information from minors without such consent.
• Remediation: If we become aware that Personal Information has been collected from a minor without appropriate authorization, we will take reasonable steps to promptly delete such information.

 

12. Data Security

bosom’d maintains administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, or destruction. These safeguards are implemented in a manner appropriate to the nature of the Personal Information processed and the risks associated with such processing.

12.1 Security Measures

Security measures may include, where appropriate, access controls, encryption, secure storage practices, monitoring, internal policies and procedures, and general employee security training, and security training regarding data protection and confidentiality. bosom’d regularly reviews and updates its security practices to address evolving risks, technologies, operational needs, and legal requirements.

2.2 Limitations and Liability

Despite these efforts, no method of transmission over the internet or method of electronic storage is completely secure. Accordingly, bosom’d cannot guarantee absolute security of Personal Information and disclaims liability for unauthorized access or disclosure resulting from circumstances beyond its reasonable control, including cyberattacks, system intrusions, malicious actors, or failures of third-party systems or infrastructure.

• Customer Responsibility: bosom’d is not responsible for unauthorized access to your account resulting from your own negligence, including but not limited to sharing your login credentials, leaving your device unlocked, or reusing passwords from other services that have been compromised. You are responsible for maintaining the confidentiality of your account credentials.

 

12.3 Incident Response

In the event of a data security incident involving Personal Information, bosom’d will take reasonable and appropriate steps to investigate, contain, mitigate, and remediate the incident in accordance with applicable law and internal response procedures. Where appropriate, we will provide notice regarding such incidents in accordance with applicable law and regulatory requirements.

• Reporting Security Concerns: If you suspect that the security of your account or data has been compromised, please contact Customer Care immediately at https://bosomd.com/customer-care/.

 

13. Policy Updates

bosom’d may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational needs.

• Notice: When we do, we will revise the “Last Updated” date at the top of this Policy. Unless otherwise required by law, posting an updated Policy constitutes notice.

• Acknowledgment: Your continued use of the Services after the effective date of an updated Privacy Policy indicates your acknowledgment of the updated Policy, to the extent permitted by law.

 

14. Contact Us

• Privacy-Specific Inquiries: Privacy@bosomd.com
• Customer Support: Support@bosomd.com
• Public Relations: PR@bosomd.com
• Phone: 1‑208‑423‑2727

 

Do not submit sensitive information through unsecured channels.