Our Story

Born from Frustration, Built for You

For years, I struggled to find a bra that truly fit—not just one that “worked,” but one that was comfortable, supportive, and beautiful. As someone blessed with a fuller bust but a narrower band size, I quickly realized that most bras weren’t designed with bodies like mine in mind. The underwires never fit properly, and when I did find a bra that was close to my size, the options were always the same: white, nude, black…plain, uninspired, and often uncomfortable. I wasn’t alone. Every conversation I had with other women revealed the same frustration… bras that didn’t fit, wires that dug in, styles that felt outdated, and a complete lack of colors or designs that made us feel sexy and confident. I knew there had to be a better way.

The Journey to Bosom’d

The turning point came when I had a custom bra made just for me. For the first time, I experienced what a truly perfect fit felt like—one that conformed to my body rather than forcing my body to conform to it. That experience sparked a question:
Why isn’t this level of customization available to every woman, easily and affordably? That’s when the idea for Bosom’d and the BD Sizing Sidekick was born. I wanted to create a way for women to measure themselves at home with precision - no awkward department store fittings, no confusing size charts, no complex math. And honestly? I wanted a system for women, designed by a woman. Our proprietary patented sizing system considers not just your cup and band size but also your breast volume and width to ensure a tailored, supportive fit—your perfect fit.

We design based on what you want (so the more
you share, the more we make).

We design based on what you want (so the more
you share, the more we make).

We design based on what you want (so the more
you share, the more we make).

We design based on what you want (so the more
you share, the more we make).

We design based on what you want (so the more
you share, the more we make).

The Journey Behind Creating Bosom’d

Of course, bringing this vision to life was no small feat. While I had extensive experience launching medical devices, the fashion industry was entirely new terrain. Every step—designing the measuring system, finding the right manufacturers, sourcing high-quality materials—presented challenges. But I believe every obstacle is an opportunity, and with an incredible team by my side, including my husband (our CTO), my best friend (our COO), and even my step-sons pitching in, we tackled every challenge head-on. One step, one adjustment, and one breakthrough at a time, we’ve worked to make Bosom’d a reality.

More Than a Bra—A Movement

Through original imagery and editorial perspectives, we bring you unique point-of-views, the untold stories, and a look into the minds and workshops of some of the most creative people, we know. We go above and beyond to bring you the latest and greatest in bra-making to make sure you are always onthe forefront of industry trends.

Our designs

We don’t just believe in the gold standard, we live by it. What started out as designing jewelry turned into an industry rebellion. And let’s be real, it was necessary.

Of Course

We did the hard work for you...check out our must-have gifts for that special someone on your list.​

We did the hard work for you...check out our must-have gifts for that special someone on your list.

We design based on what you want (so the more
you share, the more we make).

We design based on what you want (so the more
you share, the more we make).

The Future of Fit

The inspiration for Auriane’s designs has always been the art of sculpting an accessory from the highest quality fabrics and embellishments. Years of experience culminates in the perfect headband shapes offering unparalleled comfort.

You deserve to look & feel great everyday!

Meet Our Team

Melinda Kelley

Co-Founder

Chrissy Barnes

Co-Founder, Designer

Jennifer Brown

Marketing Manager

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